Voted Best Jewelry Store in the OC
• Owners Jack Levenson and Christine Anzell took over an existing jewelry store and made it their own, changing the name, its operations, and, most important, it's personality, when they purchased the store in 2001• Discounts given to customers who give donations to the South County Outreach in the in-store receptacle.• Silent auctions and other fundraisers benefit breast cancer victims.Why they're No. 1: The Jewelry Box succeeds because "it's about trust," Levenson said. "It's in our ads, our business cards, and in what we do." The store's first hire is still working there after 10 years, and the friendly, casual and neighborly atmosphere brings a warm feel to the store.Claim to fame: The Jewelry Box has a wide selection of jewelry, including diamonds, gemstones, and bridal and fashion jewelry, but the most interesting selection is the estate jewelry. "Previously enjoyed" items include rings, pendants, earrings, bracelets and necklaces, with some items dating back 100 years. "Our estate jewelry has many diamond pieces and rotates really rapidly so there's always something different," Levenson said. And, yes, they appraise and buy gold items. Be on the lookout for the annual buy-one-get-one-free event in November.Fan favorite: "Wonderful jewelry store with beautiful items. Super nice, helpful staff with never any pressure to buy. Terrific jewelry and watch repair -- always ready even faster than I expect. Great place to sell your jewelry, as well." -- Sarah Amanek, Lake Forest.Fun fact: 99.9 percent of all jewelry at The Jewelry Box is U.S. made.Read the full article