Why We Are The Best Gold Buyers in Orange County!
Here is a list of what makes us different from other gold buyers in Orange County, why you can trust us, and why we will always offer top dollar for your gold...US: We’ve been in business for 11 years and recently signed a new ten-year lease. We will always be here to serve you.Them: Many gold buyers in Orange County are “pop-ups”. You’ve seen them; they rent space in a retail center or they occupy an old key kiosk or Fotomat booth, often on a one-year lease or month-to-month. Many times, they’re gone before you drive by a second time. Some of them are “hotel buyers” who are in town for a day or a week--many don’t even have proper California licenses—and then they’re gone. And then there are the mail-away companies; enough said.

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US: We shop to ensure we are always paying a generous cash price for gold and silver. Our offers are calculated so you don’t need to bargain or beg.Them: Other gold buyers often start low and hope you’ll “bite”. If you don’t, they have room to increase their offer because they start so low.

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US: The amount we pay for gold is based on the same formula daily; this amount only varies according to the changes in the metal market prices. We do not price to bargain; we price to give you the most for your items that we can.Them: They offer “bonuses” from 10% to 50%. Our philosophy: Why would an honorable gold buyer offer you a 50% bonus if they were paying you a fair amount to begin with? Example: Two weeks ago, a gentleman came in who’d been to one of our gold buying competitors. Our offer to him for his items was $515. He then told us that he’d been elsewhere. Their first offer was $246. When he hesitated, the associate said “You have a 20% bonus coupon, don’t you?” and winked. That increased their offer to $295. He hesitated again. The associate then told him they had a 10% Valentine’s Day special and offered him $325. He got up to leave and she said “Let me call our corporate office in Chicago.” She hung up from the call and told him they’d pay him $480 if he sold then and there. He said he left with his head spinning but wouldn’t sell to them because, in his mind, that was a totally unethical way of doing business and he felt sorry for all those customers who accepted their first offers.

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US: We often pay more for individual gold and silver pieces because, as a store that sells “Previously Enjoyed Estate Jewelry”, we see the potential to refurbish and resell a piece rather than melting it.Them: Typically, they only buy gold to melt.

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US: We buy sterling silver and platinum jewelry, sterling silver flatware and hollowware, diamonds, coins and watches.Them: Typically, they only buy gold to melt: jewelry, dental gold and coins.

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US: We have a fully-trained team of eight buyers prepared to assist you, sort through and identify your items and make you a generous offer in privacy and with discretion and respect. Our goal is to make a friend, not just a buy. The majority of our customers are repeats and referrals and we strive to keep it that way.Them: As one of our customers recently said: “Here today, gone to Maui?”

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